About Us
About Prima Agri Marketing
Prima Agri Marketing was founded in 2008 and our foundation is built upon the experience and expertise of father and son team Reon & Jerry Visser. Reon was a senior Bonsmara selector for 17 years and owner of Welgeluk Bonsmara stud for 30 years with 20 years of active experience in the livestock marketing field. Through this Jerry has been his right hand with and unwavering commitment to positively influence the red meat industry. While Reon and Jerry are on the road or in the field, they are supported by Samantha Schoeman, who diligently manages the administrative and financial aspects of the business.
Reon and Jerry’s strong connection to the red meat industry defines them as more than professionals; they are enthusiasts and advocates of an industry that holds great significance for them.
At Prima Agri Marketing, our mission is simple yet profound: to bridge the gap between discerning livestock producers and dedicated sellers, fostering connections that transcend transactions. We’re not just about facilitating sales; we’re about cultivating relationships and growing your business.
We believe in personal service that exceeds expectation, by delivering livestock of impeccable health and quality, and accompanying you on your journey towards building herds that represent the very best of the industry.
Transparency is the hallmark of our approach. Every interaction and transaction is underpinned by honesty and a commitment to doing what’s right. We’re here to ensure that the process is seamless, secure, and reflective of the trust you place in us.






Meet The Prima Agri Team

Jerry Visser
Jerry has been Reon’s right hand with an unwavering commitment to positively influence the red meat industry.

Reon Visser
Reon was a senior Bonsmara selector for 17 years and owner of Welgeluk Bonsmara stud for 30 years with 20 years of active experience in the livestock marketing field.

Samantha Schoeman
While Reon and Jerry are on the road or in the field, they are supported by Samantha Schoeman, who diligently manages the administrative and financial aspects of the business.
